BT Infinity
Senior Strategist,
Abbot Mead Vickers
Integrated campaign

 

Working closely with a creative team, live music production company LoveLive and YouTube, I  launched the first ever interactive HD live stream on YouTube with BT Live from the 34th floor: a series of live gigs streamed from the top of the BT Tower.

 

This campaign was extremely successful for the BT brand - with brand love shifting 3%; as well as for the product BT Infinity - with intention to buy going up by 10%. The gigs were watched live by 57,000 people, that’s three times the size of the O2 Arena.

 

Each person spent on average 19 minutes watching and interacting on the page. The stream was also the most successful YouTube homepage takeover to date.