About me

I have over 15 years’ experience in the creative industries. I started my career as a graphic designer but my infinite curiosity for trends, technology and communications lead me to advertising strategy.

After managing the global content strategy at Yahoo! for clients such as Cartier, Air France, Coca Cola and Paramount I joined Abbot Mead Vickers as a Senior Strategist.

​At AMV I was instrumental in the social and digital output of BT - I created the first ever HD interactive broadcast streamed live on YouTube from the iconic BT tower. Thanks to my style of planning I was promoted to the agency board as a Strategy Director and Head of Content and Social Strategy and lead strategic innovation on Eurostar, Footlocker and P&G Braun.

Over the past two years I have concentrated on consulting for both brand and advertising / branding agencies. These are some of the lovely people I have had the pleasure of working with: BBH, WMH, SportPursuit, Saboteur Studio, Secret Escapes and Tandem Bank.

I am originally from Rome but London has been my home for the last 20 years. I am passionate about Fine Art, Design and Cinema. I love good conversation, the sea and my mum’s cooking. But nothing beats how much I love my dog Pepe.