Senior Strategist,
Abbot Mead Vickers

Integrated campaign

To showcase the new, exclusive sneakers collection at Footlocker we created an interactive mixing deck that could be operated by the sneaker and reacted to the different colour profiles - the aspect that was exclusive to Footlocker.

The sneaker mixing decks were created by Marshmallow Laser Feast and was used on the tv ad. It was then toured across Footlocker European flagship stores where customers were given a chance to try them out.

All the content from the experiential was posted online, creating an engaging feedback loop Footlockers' audience. 


The campaign created an uplift in store footfall across Europe and resulted in the sell out of one of the sneakers featured in the ad.